Hell's Kitchen by Gordon Ramsay Set to Debut on The Sandbox Metaverse
What You Need to Know About Hell's Kitchen x The Sandbox
This time, The Sandbox collaborates with ITV Studios to bring the award-winning reality show - Hell's Kitchen by celebrity chef Gordon Ramsay - into the metaverse. The program will feature a virtual reality restaurant, allowing players to "experience the heat of hell" in a cooking game within The Sandbox.
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Through this partnership, ITV will host the Hell's Kitchen restaurant experiences exclusively designed by Chef Ramsay himself on LAND.
Similar to other reality TV programs, players will create standout dishes, compete in challenges, and collect recipes to vie for the title of Head Chef.
Although winners won't yet be able to run one of Ramsay's restaurants, the experience promises plenty of excitement when playing Hell's Kitchen in The Sandbox.
Gordon Ramsay's Hell's Kitchen in The Sandbox Metaverse
"There's nothing more exciting than exploring on a completely new platform, creating a signature dish, a restaurant concept, a new performance, or a different virtual reality experience within The Sandbox."
"I've been fascinated by what The Sandbox can bring to the metaverse. I can't imagine a better platform to bring abundant energy to my Hell's Kitchen brand." - Gordon Ramsay.
In addition to the culinary-themed game, The Sandbox is also releasing Hell's Kitchen-themed assets, including limited edition avatars of Gordon Ramsay for players to add to their virtual experiences.
The Sandbox Ecosystem Continues to Grow
Alongside Decentraland, The Sandbox stands as a giant in the metaverse, attracting significant attention. With over 200 brands and IPs built on its platform, it's becoming a hub for gaming IPs, entertainment brands, digital art museums, virtual products of celebrities, and more in Manhattan.
Source: Akira Ming
