How Motorverse is Advancing Motorsports with Web3 Tech

Motorverse is accelerating digital motorsports with web3 technology, establishing a central hub for gaming and motor enthusiasts. With 10 racing games in development, the platform has secured licensing agreements with major automotive brands like Nissan, Honda, and Toyota. Operating under Animoca Brands, Motorverse aims to integrate digital and real-world motorsports, providing an immersive experience for its users.

Will Griffiths, General Manager at Motorverse, recently shared insights on his career, the evolution of Motorverse, and the future of digital vehicle ownership in an exclusive interview with GAM3S.GG. With a 20-year background in product and strategy across various sectors, Griffiths is now blending web3 technology with motorsports and gaming.

How Motorverse is Innovating Motorsports with Web3 Technology
Motorverse: Welcome to Digital Vehicle Culture

The Origins of Motorverse
In 2019, Animoca Brands introduced REVV Motorsport, an innovative entertainment ecosystem focused on motorsport within web3. Within a year, the $REVV token became the core currency of the ecosystem.

This year marks the evolution of REVV Motorsport into Motorverse, an expansive digital ecosystem centered on vehicle ownership, motorsport, racing games, and community engagement. Motorverse leverages real-world intellectual property, blockchain technology, and true digital ownership to redefine user experiences.

Motorverse’s Latest Web3 Integrations and Major Brand Partnerships
Motorverse Cover Banner

At its core, Motorverse focuses on three pillars: offering meaningful ownership opportunities, ensuring true interoperability, and fostering a dynamic community. Supported by Animoca Brands, Motorverse benefits from access to a vast portfolio network encompassing over 450 projects.

Additionally, Motorverse taps into the expertise of three leading racing game studios—Grease Monkey Games, Eden Games, and WePlay—whose collective experience exceeds 150 million game downloads across PC, Mobile, & consoles.

Animoca Brands and EVG Strengthen Partnership
Animoca Brands Portfolio

Introducing Will Griffiths
Griffiths' career path spans consulting, startups, scale-ups, blue-chip companies, and government roles. He served as Senior Director of Strategy at Electronic Arts and played a key role in Codemasters' growth, culminating in its $1.2 billion acquisition by EA.

His experience also includes significant achievements at VGW and launching the Bamboo fintech app from Bali. As General Manager of Motorverse, Griffiths is spearheading the development of a global ecosystem and platform for web3 games in the motorsports category under Animoca Brands.

Motorverse’s Latest Web3 Integrations and Major Brand Partnerships
Will Griffiths, General Manager at Motorverse

The Functionality of $REVV Token
Central to the Motorverse ecosystem, the $REVV token is pivotal across Animoca’s portfolio of racing games and partners within the motorsports sector. Griffiths envisions $REVV as synonymous with web3 motorsports, shaping digital vehicle culture and ownership.

"Our vision for $REVV is to establish it as a cornerstone of web3 motorsports, underpinning digital vehicle culture and ownership in the digital era. We aim to create a world where users can own, collect, trade, and drive digital vehicles across various games and experiences."

Users can own, collect, trade, and drive digital vehicles in various games and experiences. Motorverse aims to release digital vehicles in partnership with global automotive and motorsport brands, creating a focal point for digital vehicle culture in web3.

Torque Drift 2 Adds Iconic Cars and Motorverse Integration in Major Update
$REVV Token

Collaborations and Partnerships
Motorverse boasts significant collaborations. For instance, MotoGP team Gresini Racing, in collaboration with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru, launched a fan-powered sponsorship program offering rewards. Additionally, Torque Drift 2, a sequel from Grease Monkey Games, celebrates drift culture and features partnerships with major brands such as Nissan and Honda.

"From the vibrant Tokyo drift scene to professional competitions sponsored by global brands, Torque Drift 2 encapsulates all aspects of drift culture, offering an experience as diverse and dynamic as the motorsport itself."

Notable Games and IP Portfolio

• Torque Drift 2: Built on Unreal Engine, featuring AAA graphics and advanced physics, incorporating NFT technology for cars, parts, and other in-game items.
• REVV Racing: An arcade-simulation racing game playable directly from a web browser.
• MotoGP Guru Predict: A cross-media fantasy app for MotoGP fans.
• MotoGP Racing 2024: The official mobile game for MotoGP.
• Formula E – High Voltage: The first official Formula E racing management game, allowing players to manage a racing team to win the Formula E championship.

Bringing Real Vehicle Ownership to the Digital Age
Motorverse aims to replicate real vehicle ownership digitally through strategies: expanding the governance and utility of the $REVV token, developing games and experiences with partners, ensuring asset interoperability, and creating the Motorverse Hub. This Hub will enable users to purchase digital cars, explore compatible games and experiences, and connect with other enthusiasts in the motorsports metaverse.

"There are four ways we are setting out to achieve this. The $REVV token will offer an expanding scope of governance and utility over time to involve owners more deeply. Together with our broad set of partners, we are building the best games and experiences centered around digital vehicle culture, drawing inspiration from real-world car enthusiast communities."

Motorverse Latest Web3 Integrations and Major Brand Partnerships
Motorverse Ecosystem

Motorsport Sponsorships and Fan Engagement
Griffiths underscores Motorverse's commitment to democratizing access to motorsport sponsorships using blockchain technology. The Gresini Racing program exemplifies this by offering fans exclusive benefits such as VIP experiences at the Grands Prix of 2024, name placements on bikes, inclusion on team websites and sponsor walls, invitations to exclusive events, Zoom calls with team members, special custom merchandise, and a chance to win a highly customized Ducati Panigale V4S, an official test bike used by Marc Marquez himself.

Motorverse Latest Web3 Integrations and Major Brand Partnerships
Motorverse Roadmap

Interoperability and Cross-Platform Integration
Interoperability is a cornerstone of Motorverse, allowing digital assets like cars, parts, and tracks to be used across multiple games and experiences. The team is developing metadata standards for digital vehicles to ensure seamless integration and scalability. This collaborative approach aims to expand the web3 ecosystem by promoting interoperability among developers and brands.

"We define interoperability as the ability to use the same digital object in two or more different games or experiences, either in similar or different ways. Cars, parts, tracks, and other assets will become usable across game and entertainment experiences within Motorverse effortlessly."

Motorverse Latest Web3 Integrations and Major Brand Partnerships
Interoperability in Motorverse

Final Thoughts
In summary, Will Griffiths' insights underscore the transformative potential of web3 technology in motorsports and digital vehicle ownership. Through strategic partnerships, the $REVV token, and a commitment to interoperability, Motorverse is poised to lead the charge in cultivating a vibrant digital vehicle culture. For more information and to stay updated on the project, we encourage you to visit the company's X account and explore further via its website.

"It's an ever-evolving space that keeps things incredibly dynamic. Rapid changes keep us focused on our long-term goal of interoperability, listening to our Animoca network, podcasts, Twitter, press, and events. Above all, I rely on my exceptional team—we collaborate closely and share insights promptly. It's an exciting journey!"