Huobi Rebrands, Unveils New Strategic Roadmap
Huobi Global, one of the world's leading digital asset exchanges, has launched a new brand strategy. Henceforth, instead of Huobi Global, the exchange will simply be known as Huobi. This marks the first step in Huobi's global brand expansion since its acquisition by About Capital last month.
The new brand incorporates two Chinese characters, "火" and "必". In Chinese culture, the first character symbolizes vitality passed down through generations. The second character signifies determination to achieve victory, reflecting Huobi's ambition to reclaim a top-three position among leading exchanges.
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In Chinese, "必" can also be seen as a combination of the characters "心" (heart) and "义" (righteousness), conveying Huobi's commitment to providing professional digital asset management services globally, with heartfelt dedication. This is also reflected in Huobi's mission - "Enhancing asset security and promoting comprehensive finance."
Furthermore, the new brand emphasizes fairness, a traditional Chinese value, embodying the philosophy that "Science and Technology are created to serve noble purposes," contributing to global technological innovation and development in digital assets and blockchain, while realizing Huobi's vision of "Technology Changing the World."
Justin Sun, a member of Huobi's Global Advisory Board and Ambassador of Grenada to the WTO, commented: "In the 9 years since its inception, Huobi has become a familiar name in the digital asset market as one of the oldest exchanges."
"Not only as a digital asset trading platform, Huobi is also known for its safety, convenience, and user-friendliness. Alongside the rebranding and strategic roadmap guided by the Global Advisory Board, I believe Huobi will soon consolidate its market-leading position and regain its rightful place among other major players in the industry," he added.
Following the rebranding, Huobi will undertake activities to strengthen and develop features within its HT token strategies. The primary focus will be on business strategies, continuing to seek out and list high-quality projects in the market through HT voting for listings.
The company will also focus on creating new assets and supporting potential assets in the market, as well as empowering communities to contribute to projects. With the philosophy of "Science and Technology are created to serve noble purposes," Huobi aims to build a safer and more stable financial environment, allowing users to participate in quality projects at an early stage.
As part of its global expansion strategy, Huobi has established additional offices in the Caribbean, a strategic location as a digital asset hub with an open stance, common law system, and predominant use of English.
Huobi will also increase investments in Southeast Asia, Europe, and other regions with strong growth potential. To expand its market and scale, Huobi will actively pursue strategic mergers and acquisitions. Additionally, Huobi will focus on recruiting top talent globally in the blockchain and digital asset fields.
In terms of compliance, Huobi will continue to adhere to regulatory policies wherever it operates, enhancing cooperation with other countries worldwide. Concurrently, it will establish a compliance operation model for global business operations.
