Animoca Brands - Asia's Largest Investment Fund with a $6 Billion Market Cap
Animoca Brands is a Hong Kong-based investment fund specializing in NFTs, Gaming, and the Metaverse. This article analyzes Animoca Brands' investment style and portfolio.
Around May - June 2021, amidst widespread unemployment due to the pandemic and the emergence of the Play-to-Earn trend, another name gained prominence: Animoca Brands.
What is Animoca Brands?
Animoca Brands is a company focused on distributing NFT and blockchain games, headquartered in Hong Kong and established in 2016 by Yat Siu. The company produces and distributes leading blockchain games in the cryptocurrency market.
Animoca Games has published several products, including the REVV token and The Sandbox's SAND token, along with games like Crazy Defense Heroes and Crazy Kings. Animoca has also invested in companies such as Dapper Labs, Sky Mavis, CryptoKitties, Axie Infinity, and OpenSea.
Key Members of Animoca Brands
Yat Siu - Co-founder of Animoca Brands:
Founder of Cybercity, Asia's first free webmail and web hosting service provider.
Recognized as a young entrepreneur at the DHL/SCMP Hong Kong Business Awards 2009.
Evan Auyang - Group President of Animoca Brands:
Former CEO and Managing Director of GLG International, a technology-focused platform supporting business operations across Europe, the Middle East, Africa, and Asia-Pacific.
Advisor to Our HongKong Foundation.
Blockchain Gaming Dominates Animoca Brands' Investment Portfolio
Blockchain Gaming Dominates Animoca Brands' Investment Portfolio
Axie Infinity & Sky Mavis
Axie Infinity rose to prominence as a Play-to-Earn game, enabling many to earn money during the pandemic.
Read more: Latest Guide to Play-to-Earn Game Axie Infinity 2022
Crazy Defense Heroes and Crazy Kings
In August 2022, Animoca Brands will launch a new play-to-earn event for owners of NFT Tower Battle Cards, allowing them to earn up to 1000 TOWER tokens and badge NFTs.
Thetan Arena
Thetan Arena, originating from Vietnam, is a rare game not following the turn-based genre. No information on Animoca Brands' investment timeline in Thetan Arena was found.
Mines of Dalarnia
A fun mining game that distributed tokens through Binance Launchpool. Animoca Brands invested in a Seed round (9/2021), along with Coin98, Crypto.com, ...
Commentary: Animoca Brands' investment portfolio is heavily skewed towards Gaming, yet current projects lack significant innovation. Most appear to borrow ideas from Axie Infinity or traditional games, resulting in few standout projects in Animoca Brands' Blockchain Gaming sector.
